Do you have the ‘E-Factor’ in your videos?

We know we bang on all the time about video but it’s for one simple reason; we are completely in love with it as a medium and believe every business needs to be harnessing its enormous power.

But like any business strategy, there is the effective way and the ‘not-so-effective’ way to do it, and video is no different.

Whether you are new to using video for your business, or an ex-TV presenter with hundreds of hours of experience in front of the lens, knowing how you should structure and deliver your videos so that your audience remain interested in your videos and keep watching them until the end can be really tough. Ultimately it is all about the ‘E-Factor’; engagement!

And this is why we are so fortunate to have Gideon Shalwick, the YouTube mastermind and co-founder of Youtube video ad creator service Veeroll.com, speaking at AdviserEdge 2016! Gideon will be sharing some nuggets of gold with you on the AdviserEdge stage but in the meantime, we wanted to share one of Gideon’s videos on how we (as humans) absorb information, and offer you some tips to make it incredibly engaging.