At Last, The Secret To Engagement On Social Media Is Revealed As much as I’d like, offering a free pastry or donut to increase the reach of your posts on social media is just not going to work. This post is to help you figure out exactly why your blog posts, facebook posts or tweets […]
Month: November 2015
Welcome to the AdviserEdge Blog! I’m Adam Bannister, The Sultan of System and Process here at The Social Adviser, and I’d like welcome you to our blog. I’m delighted you have chosen to see what we have to say. We want to use this space to share our knowledge and insights on everything Social Business […]
Speaker Baz Gardner – The Real Social Evolution
[bctt tweet=”Don’t market on social media, have conversations! Thanks for the video @AdviserEdge #AdviserEdge”]
Social Media brought with it the ability for businesses and marketers to reach an audience that far outnumbers the number of people that they could have reached via traditional media and advertising channels. Suddenly, for just a fraction of the previous cost, a brand could place their product in front of hundreds of thousands of people.
Quickly, people became accustomed to companies shouting out at them through social media to buy their products or their services or act quickly on a special offer. Marketers were also able to niche their targeting far more effectively and maximise the ‘bang for their buck’ thanks to all the data that these social media platforms collect.
But there’s a problem. Social media, when viewed by these big organisations, is an ocean that they get to throw their big fishing nets out into. Sure, they’ll catch some people, but most won’t know or even care about the products that they are hawking. Social media, when viewed by the average user, is a medium to have conversations. Conversations with people that know about the things that matter to them, and more importantly, conversations with new friends as well. See the mismatch?
Any approach to social media is guaranteed to have a better outcome if you focus on having meaningful conversations, sharing your value with people who are asking questions about it, and over time building up relationships with those people who will become raving fans of yours, all without potentially ever having physically met you.
If these big companies are the ones using their trawling nets out in the ocean to find an audience or any fish in the ocean, then you are the one using fish food to attract a specific species with their favourite food. How likely is it that these people will come back to you to ‘feed’ again? Very! How much more rewarding could this way of business be for you as you grow your brand online? Once again, very!
It’s About Scalable Prospecting, Not Selling https://www.kitces.com/blog/successful-social-media-and-blogging-for-financial-advisors-is-about-scalable-prospecting-not-selling/ As part of his blog series, previous AdviserEdge keynote speaker, Michael Kitces discusses the role that Social Media takes in prospecting potential clients. When developing your business based on the principles of ‘know, like and trust’, Kitces addresses how Social Media upscales the ability to get in front […]
Past Speaker – Michael Kitces – AdviserEdge 2014 American-based Financial Advisor Michael Kitces’ concept was a simple one. Create a newsletter and email list sharing his genuine passion for moving his industry forward, which would then build up his public speaking profile and allow even more people to sign up to his newsletter. But there […]