It’s About Scalable Prospecting, Not Selling


It’s About Scalable Prospecting, Not Selling

https://www.kitces.com/blog/successful-social-media-and-blogging-for-financial-advisors-is-about-scalable-prospecting-not-selling/

As part of his blog series, previous AdviserEdge keynote speaker, Michael Kitces discusses the role that Social Media takes in prospecting potential clients.

When developing your business based on the principles of ‘know, like and trust’, Kitces addresses how Social Media upscales the ability to get in front of your potential clients and establish a know, like and trust based relationship. It is not about making selling easier or quicker, it’s all about being able to do what you already do at scale.

This article is jam packed with value and full of great examples that are completely relevant for advisers.