Speaker Baz Gardner – The Real Social Evolution
[bctt tweet=”Don’t market on social media, have conversations! Thanks for the video @AdviserEdge #AdviserEdge”]
Social Media brought with it the ability for businesses and marketers to reach an audience that far outnumbers the number of people that they could have reached via traditional media and advertising channels. Suddenly, for just a fraction of the previous cost, a brand could place their product in front of hundreds of thousands of people.
Quickly, people became accustomed to companies shouting out at them through social media to buy their products or their services or act quickly on a special offer. Marketers were also able to niche their targeting far more effectively and maximise the ‘bang for their buck’ thanks to all the data that these social media platforms collect.
But there’s a problem. Social media, when viewed by these big organisations, is an ocean that they get to throw their big fishing nets out into. Sure, they’ll catch some people, but most won’t know or even care about the products that they are hawking. Social media, when viewed by the average user, is a medium to have conversations. Conversations with people that know about the things that matter to them, and more importantly, conversations with new friends as well. See the mismatch?
Any approach to social media is guaranteed to have a better outcome if you focus on having meaningful conversations, sharing your value with people who are asking questions about it, and over time building up relationships with those people who will become raving fans of yours, all without potentially ever having physically met you.
If these big companies are the ones using their trawling nets out in the ocean to find an audience or any fish in the ocean, then you are the one using fish food to attract a specific species with their favourite food. How likely is it that these people will come back to you to ‘feed’ again? Very! How much more rewarding could this way of business be for you as you grow your brand online? Once again, very!
